THE BRIEF

Create all Marketing and Promotional materials for St. John's Shopping Centre for one year.

THE SOLUTION

This is the kind of job designers dream of. Existing work in need of a serious re-think, wide variety of applications required, ongoing monthly activity, and the chance to develop a good client relationship in a lucrative market. At the outset, experience told the First Son team that a little investment in core identity guidelines would go a long way once the mellee of monthly marketing activity took off. When this was combined with a marketing strategy from Source Marketing the outcome was a consistent set of promotional literature that included such items as Customer comment cards, Mall Guide, bi-annual Magazine and Retailer focused email newsletter.

If you are involved in the retail sector and need stylish retail focused design and strategy that can really drive footfall get in touch with First Son today.