THE BRIEF

Flora made a big impact on the Scottish PR scene in the eighties. After more than a decade of working for others Flora was back on the scene and needed a fesh new identity.

THE SOLUTION

The busy worker bee was recognisable feature of Flora Martin’s identity in the past and she didn’t want it to fly away. First Son saw the challenge as creating a new identity that communicated the history and experience of Flora while being fresh and innovative, much like Flora’s talents.

To meet these needs, we chose to refer to the time-honored Illuminated letter. When combined with a vibrant colour scheme the approach took flight. We then took the sting out of those colours by using a water-mark of a honey comb across Flora’s stationery.